Flourish Ventures launches Madica for pre-seed investments in Africa

Flourish Ventures, a global venture capital firm investing in mission-driven fintech entrepreneurs, today announced the launch of affiliate Madica, a structured investment program for pre-seed stage technology companies in Africa.

The new sector-agnostic program will invest capital in tech startups and offer founders tailored mentorship and world-class company-building support. Over the next three years, Madica, seeks to back 25-30 African entrepreneurs with up to $200,000 each, coupled with multi-year programmatic support.

The investment program aims to address systemic challenges faced by early-stage founders in Africa, such as limited access to capital, industry networks, mentorship, and structured training. A central element of the program will be a carefully curated panel of seasoned African operators who will mentor Madica founders.

Madica will provide its mentor community with rewards tied to company success. To further cultivate this sense of community, Madica intends to share a part of its financial returns with the broader ecosystem. In pioneering some of these unique features in an investment program, Madica hopes to promote a vibrant and more equitable funding environment on the continent. 

Madica, short for ‘Made In Africa’, is an Africa-wide initiative and invites founders from across the continent, including those outside the large tech hubs of Nigeria, Kenya, Egypt and South Africa. Further, Madica will prioritise companies led by local founders, women, and those focused on frontier sectors to shore up gaps in funding on the continent. For example, African-educated CEOs raise significantly less than their foreign-educated counterparts in both number of deals (44%) and in amount (28%). Start-ups with a female CEO fare far worse, as they are overlooked in favor of start-ups led by male CEOs, with 93% of the 2021 funding in Africa going to the latter. 

Emmanuel Adegboye, Head of Madica

“Although investment is booming on the continent, funds are often disproportionately targeted at a few well-networked entrepreneurs and skewed towards the more prominent tech hubs,” said Emmanuel Adegboye, Head of Madica. 

“Unlike other programs, Madica is sector-agnostic and intends to double down on providing hands-on support, extensive resources, access to networks and more. This is why, in addition to $6M of investment capital, we have reserved an equal amount for programmatic support. We encourage founders across the continent to apply for our program. We believe Africans have an unmatched entrepreneurial spirit, and  one of Madica’s core goals is to ensure a level playing field for every African founder.”

To be eligible for the program, mission-driven start-ups must:

  • have a minimum viable product (MVP)
  • have founder(s) who are engaged full time 
  • have received little or no institutional funding 

Applications are now open, and interested start-ups can find out more and apply by visiting Madica’s website.

Madica will be attending AfriLabs Annual Gathering 2022 October 26-28 in Lusaka, Zambia  to meet founders, network with the African tech community and talk more about their innovative program.