You’ve thought your idea through and have now begun business. But you come against a snag. How do you operate without an office? How about starting from home? You think of distractions, and lack of motivation? Here are 10 simple ways to help you stay on track.
1. Separate Your Space. Keep a separate, distinct work area in your home. Very important. (This is especially difficult if you’re living and working in a shoebox apartment, like I was when I started my business in New York City!) If you don’t have a separate room, at least define an area, and know that when you’re in it, you’re in “work mode.”
2. Structure Your Time. As your business and personal time mesh, it’s more important than ever to structure your day. For example, if you regularly take a walk or go to the gym, try to do it every day at the same time. Value that personal appointment with yourself — even when you’re very busy. It will actually help you keep your business on track! I like to get up early and work until about 9am, then I workout or enjoy a walk on the beach. Then I’m back at my desk for most of the day.
3. Outsource All You Can. When I began my business, I made the mistake of doing all my own administrative work. Whenever you start thinking, “Well I can just do that myself,” STOP. Streamline your business, making everything as automatic as possible. Use outside services to stay focused on your *real work*. Get accounts with an overnight delivery service, virtual assistant, messenger service, errand service, bookkeeper, etc. Save your time and energy for your brilliant ideas!
4. Use Technology to Your Advantage. In-person meetings are very valuable when appropriate, but schedule them sparingly. Try to do most of your business via phone, fax, and e-mail using the best equipment you can afford. For most of us, when we’re out of the office, we’re not bringing in the bacon! So it’s important that you can communicate flawlessly from where you are. PLEASE do us all a favor and get separate lines/services for your phone, fax, and Internet! No one likes getting a busy signal or having to call first before faxing. Get separate lines for home and business, or ask your phone company about getting “distinctive ring”. Also, voicemail is better than an answering machine, because if you’re on an important call and don’t want to be disturbed, other callers can still leave you a message. For multiple mailboxes, check out www.onebox.com.
5. Group Your Errands and Meetings. Try to group your meetings and errands together to minimize your out-of-office time. Make a list in the morning of all the outside tasks you need done for the day, and attempt to complete them in one fell swoop. Even better, do what I used to do and designate just one day a week as your “blitz” day for errands and meetings. Plus, then you only need to get dressed up one day a week! : ) (These days I use an errand service to run around for me.)
6. Stay Focused. Make your workspace off-limits to other roommates or family members when you’re working. For you animal lovers, this may go for pets as well. (My dear old cat Francine would get extremely jealous when I wasn’t giving her complete attention!) Keep all personal paperwork such as bills, magazines, and to-do lists out of sight, so they won’t distract you from your work projects.
7. Beware of Yappers. Many of your friends and family will be immediately delighted when they learn that you’re now home-officing. They picture you lounging on the couch, eating potato chips, and waiting for their calls. When they call you simply to chat, politely remind them that you’re working, and ask them if you can call them back after your day is over. It may take them a while, but they’ll eventually get the idea.
8. Work With Your Moods. Keep track of your moods and productivity compared with the time of day. For example, if you find you’re more alert in the morning, use this time to make important calls and do your creative work. Take advantage of your natural cycles. If you feel better after an afternoon nap, go for it! (I’m a BIG proponent of the catnap. In fact, I may start a support group.)
9. Suit Yourself. To bring out your best work, make your environment perfect for YOU. How do you work best? With plenty of breaks, or with no interruptions? In silence, or with some light music in the background? On a cushy couch and coffee table, or at a business desk in an ergonomic chair? (My friends thought I was nuts when I spent $750 on my Herman Miller Aeron chair, but they quickly understood why I did once they sat in it! It will last forever and my spine thanks me every day.) Also, find some places you can do work when you need a change of scenery. How about the library, the park, or your neighborhood coffee shop? When I need to do serious reading, thinking, or editing, I take my work up to my roof deck. The sea air and sunshine help me think much more clearly.
10. Break for People. Feeling sluggish, lonely, or moody? Arrange for at least one social break during the week. Schedule breakfast, lunch, dinner, or even just coffee with a client, vendor, friend, or date. Join a business networking group, or sign-up for social activities such as dance class or recreational sports league. Don’t go into hermit mode — it can be self-destructive!
© 2010 Ali International, LLC
“Self-made millionaire entrepreneur and Inc. 500-ranked CEO Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE weekly articles and advice at www.AliBrown.com